3 creatives fatigued — CPMs doubled.
All Services
/ Facebook · Instagram
Meta Ads
Meta Ads across Facebook and Instagram — creative testing pipelines, audience frameworks and daily optimisation built for ROAS, not vanity clicks.
"Creative-led scaling on Meta — the only lever that still moves ROAS."
Start a projectMeta Ads is a creative platform first, a media platform second. The account with the best creative testing pipeline usually beats the account with the best media buyer. Structure, audiences and bidding all matter less than the ability to launch, kill and iterate creatives every week.
PrimeOak runs Meta with a creative sprint model — new hooks, static variants, UGC and motion cuts shipped weekly — so the account is always fed with fresh signal instead of dying on tired winners.
01 — Business Problems We Fix
Where growth actually breaks.
Advantage+ 'just works' until it doesn't.
No creative testing pipeline — same ad for 60 days.
iOS 14 attribution mess still not resolved.
02 — What You Get
Everything you need, under one roof.
Fully rebuilt Meta account
10+ fresh creative concepts every week.
10+ creatives / month
Structured testing → scaling cadence you can trust.
Weekly optimisation + creative sprint
Blended attribution that adjusts to iOS 14 reality.
Monthly business review
Weekly reports that connect spend to real revenue.
03 — Our Process
A clear path from brief to growth.
01
Audit
Account, pixel, attribution and creative history.
02
Rebuild
Testing structure, scaling campaigns, retention layer.
03
Ship Creative
Weekly briefs to our creative team.
04
Scale
Compound winners; kill losers weekly.
Consolidation over fragmentation
Meta's algorithms reward consolidated learning. We default to CBO campaigns with a small number of well-defined ad sets and a wide-open creative testing lane — the exact structure Meta's docs quietly recommend but most accounts ignore.
Interest targeting is used only where it demonstrably outperforms broad. Which, in 2026, is rarer than most agencies pretend.
Creative is the media plan
Every account gets a rolling brief with the top-performing hooks, formats and offers — refreshed weekly. Our in-house creative team produces the next batch in 48–72 hours; testing structure ensures the winner gets scaled and losers get killed fast.
This tight loop between account signal and creative production is what separates accounts that plateau from accounts that keep scaling.
04 — FAQ
Questions, answered.
Do you build creatives too?+
Yes — static, motion and UGC-style creatives built in-house.
What ROAS should we expect?+
Depends on category, price and CAC target — we set realistic ROAS goals in the audit.
Do you provide creative or work with ours?+
Both. Our in-house team produces statics, UGC-style and motion. If your team is already producing well, we brief them off account signal instead.
Minimum spend?+
₹1.5L/month is where the creative testing loop starts to produce statistically meaningful signal. Below that, we optimise but with slower learning cycles.
Related Services