GA4 shows different numbers to Meta and Shopify.
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Analytics Setup
GA4, GTM, Meta CAPI, Google Ads conversions, server-side tracking and attribution — set up cleanly so every dashboard tells the truth.
"Trust your data before you scale spend on it."
Start a projectYou can't optimise what you can't measure — and most businesses can't measure what they think they're measuring. Broken GA4 events, deduplicated Pixel conversions, missing offline import, mismatched revenue between Shopify and Ads Manager: the numbers you're making decisions on are often wrong by 20–40%.
PrimeOak's analytics setup fixes the measurement layer first, then builds dashboards on top of clean data — so marketing meetings stop being about which report to trust.
01 — Business Problems We Fix
Where growth actually breaks.
iOS 14 killed attribution — nothing matches.
Nobody trusts the dashboards; decisions are gut calls.
Conversion events fire wrong or double-count.
02 — What You Get
Everything you need, under one roof.
Full analytics + tracking implementation
GA4, CAPI, GTM and platform pixels aligned.
Server-side tagging
Server-side tracking that survives iOS and ad blockers.
Attribution + reporting dashboards
Single source of truth dashboards for leadership.
Documentation + team training
Attribution model that reflects your real buying journey.
03 — Our Process
A clear path from brief to growth.
01
Audit
Every pixel, tag, event and conversion path.
02
Design
Data layer, tagging plan, attribution model.
03
Implement
GTM, GA4, CAPI, offline conversions live.
04
Validate
Reconciliation with revenue, month over month.
One source of truth per metric
Revenue lives in one place (Shopify/CRM). Ad spend lives in Ads Manager. Attribution lives in your model of choice (GA4, Triple Whale, custom). We wire each source once, correctly, and every dashboard pulls from the canonical source — no manual reconciliation.
Cross-channel deduplication, view-through window standardisation and consented tracking all baked in from setup.
Dashboards for the people who decide
Founders want weekly revenue, CAC, LTV and channel mix. Marketing wants creative performance, funnel drop-off and audience insights. Sales wants pipeline velocity and source attribution. Ops wants unit economics.
We build role-specific dashboards in Looker Studio, Metabase or your BI tool of choice — not a single 'everything' dashboard nobody reads.
04 — FAQ
Questions, answered.
Do you support server-side tagging?+
Yes — sGTM on Cloud Run or Cloudflare Workers with CAPI.
Which BI tools do you plug into?+
Looker Studio, Metabase, Preset — pick your poison.
GA4 or third-party (Triple Whale, Northbeam)?+
GA4 for baseline. Third-party attribution tools add value above ₹10L/month spend or when the platform-reported numbers stop matching your bank account.
Do you handle consent management / GDPR?+
Yes — CMP setup (Cookiebot, OneTrust, custom), consent-mode v2 for Google, and privacy-safe measurement configuration.
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