Search spend eaten by irrelevant queries.
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/ Search & Pmax
Google Ads
Full Google Ads management: Search, Performance Max, YouTube, Shopping and Display — with bid strategy, negative keyword hygiene and weekly optimisation.
"Show up when your customer is already ready to buy."
Start a projectGoogle Ads is the most competitive auction most businesses will ever bid in. It punishes generic campaigns brutally — cheap clicks are cheap for a reason — and rewards accounts that combine tight structure, sharp intent targeting, and clean conversion signals.
PrimeOak runs Google Ads across Search, Performance Max, YouTube and Shopping with weekly optimisation cycles and full attribution back to revenue — not just conversions.
01 — Business Problems We Fix
Where growth actually breaks.
Pmax is a black box — nobody knows what's working.
Shopping feed is broken; disapprovals everywhere.
Blended CPA rising with no visibility why.
02 — What You Get
Everything you need, under one roof.
Rebuilt Google Ads account
Search built around real buying intent, not brand-lift terms.
Feed + conversion hygiene
Pmax structured with asset groups you can actually optimise.
Weekly optimisation reports
Clean feed with zero disapprovals and margin-aware bidding.
Monthly performance review
Weekly reports that tell the story, not just the numbers.
03 — Our Process
A clear path from brief to growth.
01
Audit
Account, feed, conversions and competitor gap analysis.
02
Rebuild
Campaign structure, negatives, bidding strategies.
03
Optimise
Weekly bid, budget, creative and audience passes.
04
Scale
Expand geos, verticals and campaign types with ROAS guardrails.
Search still wins on intent
Even in the Pmax era, tightly-managed Search campaigns produce the highest-quality traffic for most B2B and considered-purchase B2C. We build Search around exact-match commercial intent, negative keyword sculpting, and RSA testing at scale.
Pmax runs alongside — powerful, but noisy — and we feed it clean data to prevent it cannibalising branded and top-of-funnel traffic.
Bidding on the right metric
Most accounts optimise for conversions, which for e-commerce is fine until AOV varies wildly — then you're paying the same to acquire ₹500 orders and ₹5000 orders. We move accounts to Target ROAS or value-based bidding as soon as conversion volume supports it.
For B2B, we import offline conversions (SQLs, closed deals) so Smart Bidding optimises for pipeline, not form fills.
04 — FAQ
Questions, answered.
What's the minimum monthly ad spend?+
₹1L / month on Google to have enough signal to optimise on.
Do you handle creatives for YouTube?+
Yes — via our in-house video team.
How much should I spend to start?+
For Search, ₹75k/month is the practical minimum for statistical learning. Pmax can start lower if you have strong catalog signals.
Do you handle both Search and YouTube?+
Yes — Search, Pmax, Shopping, YouTube and Demand Gen. We pick the mix based on funnel stage and creative capacity.
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