Creative Testing Matrix
10-15 fresh concepts weekly across statics, UGC and motion.
All Industries
/ Scale Without Ceiling
Growth For E-commerce
D2C brands hit ceilings when creative dies. We rebuild the creative + funnel engine to unlock the next 10x.
Built specifically for e-commerce.
Book Free Strategy CallAlmost every D2C ceiling is a creative supply ceiling. The account is structured fine, the audiences are fine, but three ads have been carrying the spend for two months and the algorithm has run out of new people to show them to. Adding budget at that point just raises frequency and lowers ROAS.
PrimeOak treats creative as a production line with a target output, plus a landing and retention layer so that new demand converts at a rate worth paying for and buys again without a discount.
01 — Where E-commerce Struggle
We've seen this movie before.
Pain 01
ROAS falling as spend increases.
Pain 02
Same 3 creatives running for months.
Pain 03
Landing pages not built for paid traffic.
02 — How We Help
A stack built for your industry.
Full-Funnel Media
Meta, Google, Pmax and YouTube working as one system.
Landing Page CRO
Ship, test, iterate — every week.
Retention & CRM
Klaviyo flows, WhatsApp and SMS built for LTV.
03 — What Success Looks Like
What we optimise for in e-commerce.
Creative Never Dies
Weekly test matrix
Full-Funnel Media
One connected system
Higher LTV
Retention built in
04 — How We Think About It
Volume, variety, and a real testing structure
We ship a defined number of new concepts each week across statics, UGC and motion — organised into angle families so results teach you something instead of just producing a winner you cannot explain.
Winners get iterated in structured variations; losers are retired quickly. Over a quarter this gives you an angle library, which is far more durable than any single hit ad.
Convert and retain, not just acquire
Every point of landing-page conversion is a point of CAC. We run continuous CRO on the highest-traffic paths — PDP, cart, checkout — and treat page speed as a conversion input, not an engineering nicety.
Behind that, Klaviyo, WhatsApp and SMS flows carry repeat purchase so acquisition economics stop being judged on first order alone.
05 — Services We Deploy Here
The stack we usually start with for e-commerce.
06 — Questions E-commerce Ask
What monthly ad spend makes this worthwhile?
The creative engine pays for itself once spend is meaningful enough to fatigue creative — typically from a few lakhs a month upward.
Do you work on Shopify only?
Shopify is common, but we also build and optimise custom and headless storefronts.
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