Email is a monthly newsletter — no lifecycle flows.
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Email Marketing
Full email marketing programs: Klaviyo, Mailchimp, Customer.io — flows, campaigns, segmentation, deliverability and revenue attribution.
"Email that customers actually open — and act on."
Start a projectEmail remains the highest-ROI marketing channel that businesses consistently underinvest in — 30–40x return for well-run programmes vs 2–5x for most paid media. It's owned, direct, and immune to platform algorithm changes.
PrimeOak runs email as a system: list building, segmentation, automation flows, campaign strategy and deliverability — on Klaviyo, MailerLite, HubSpot or your platform of choice.
01 — Business Problems We Fix
Where growth actually breaks.
Deliverability tanked; open rates in single digits.
No segmentation — every subscriber gets the same blast.
Cannot attribute revenue to specific flows.
02 — What You Get
Everything you need, under one roof.
All core lifecycle flows
Full lifecycle flows: welcome, browse, cart, post-purchase.
Weekly campaign calendar
Deliverability recovered — inbox placement above 95%.
Segmentation strategy
Segmentation driven by real behaviour, not demographics.
Monthly revenue report
Revenue attributed to each flow and campaign.
03 — Our Process
A clear path from brief to growth.
01
Audit
Domain reputation, list, flows, revenue attribution.
02
Repair
Deliverability fixes, list hygiene, DNS.
03
Build
Core flows + campaign calendar.
04
Grow
Weekly campaigns, testing, expansion.
Flows do the compound work
Welcome, browse abandonment, cart abandonment, post-purchase, replenishment, VIP, win-back — set up correctly, these run 24/7 and generate 30–40% of email revenue for most DTC brands.
We audit existing flows and rebuild the ones underperforming; new brands get the full flow suite in the first 30 days.
Deliverability is the invisible battle
SPF, DKIM, DMARC, domain warm-up, engagement segmentation, list hygiene — the technical layer that decides whether your emails hit inbox or spam. Most brands never audit this until deliverability drops off a cliff.
We monitor sender reputation weekly and address issues before they become visible.
04 — FAQ
Questions, answered.
Which ESP do you use?+
Klaviyo for ecommerce, Customer.io for SaaS, Mailchimp for content businesses.
Can you rescue a burned domain?+
Yes — with structured warmup, hygiene and content overhaul.
Klaviyo, MailerLite, HubSpot — which platform?+
Klaviyo for DTC/ecommerce (best segmentation and Shopify integration). HubSpot for B2B with existing HubSpot CRM. MailerLite for cost-conscious content brands. We recommend based on stack and use case.
How often should we send?+
For DTC: 2–4 campaigns per week plus flows. For B2B: 1–2 per week. Frequency should be tuned to engagement — unsubscribes and complaints are the ceiling.
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