Leads go into a black box — no nurture, no follow-up.
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/ Funnel Design
Sales Funnels
End-to-end sales funnel design and build — landing pages, forms, follow-up flows, CRM integration and reporting for lead-to-close.
"Funnels engineered around a single customer journey."
Start a projectA sales funnel isn't a landing page — it's a designed sequence of touches that moves a stranger to a customer at a known cost. Most 'funnels' fail because they're one landing page plus hope; real funnels have multiple steps, segmentation logic and specific offers at each stage.
PrimeOak designs and builds full-funnel systems: traffic source, lead magnet, tripwire, main offer, upsell, retention loop — measured end-to-end so you know exactly where money is being made and lost.
01 — Business Problems We Fix
Where growth actually breaks.
No tracking from ad click to closed deal.
Reps chase leads that were never going to close.
No lift from repeat exposure to old leads.
02 — What You Get
Everything you need, under one roof.
Full funnel: landing pages, forms, flows
One coherent funnel from click to close.
CRM integration + routing
Full attribution from ad to revenue.
Nurture + reactivation flows
Automated qualification so reps talk to buyers only.
Attribution reporting
Nurture flows that reactivate cold leads at scale.
03 — Our Process
A clear path from brief to growth.
01
Map
Customer journey, drop-off points, follow-up gaps.
02
Design
Landing pages, forms, flows and CRM.
03
Build
Ship the funnel end-to-end.
04
Optimise
Weekly CRO + nurture experiments.
The funnel is the offer stack
Cold traffic doesn't convert to high-ticket. We stair-step offers — free lead magnet → low-ticket tripwire → main offer → upsell → retention — so temperature grows before commitment does.
Each step is measured for its own CVR and contribution to LTV, so we know which step to optimise next.
Automation is the funnel's engine
Email sequences behind each step, CRM automation, SMS/WhatsApp nurture, retargeting audiences on Meta and Google. The funnel keeps working when your sales team is asleep.
Every touchpoint is logged and attributed so you can see exactly which sequence closed which deal.
04 — FAQ
Questions, answered.
Which tools do you use for funnels?+
Custom LPs + native CRM flows outperform funnel builders like ClickFunnels.
Can you retrofit our existing funnel?+
Yes — audit-first fixes are usually cheaper than a rebuild.
Do you build funnels on ClickFunnels / Kajabi / Kartra?+
Yes, plus we often build faster/cheaper on Framer, Webflow or custom React — depends on your team, need and speed to iterate.
How do we know the funnel is working?+
Full-funnel dashboard: cost per step, CVR per step, LTV per acquisition source. Anything not producing return is either fixed or killed within 30 days.
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