Store looks like every other Shopify theme.
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Ecommerce Development
Shopify, Shopify Plus and headless commerce builds with merchandising, PDP experimentation, checkout speed optimisation and full retention setup.
"Storefronts engineered for AOV, LTV and margin — not just traffic."
Start a projectEcommerce isn't a traffic problem — it's an economics problem. AOV, contribution margin, repeat rate and CAC payback decide whether growth compounds or bleeds cash. A store that looks beautiful but loses 30 paise on every rupee of new-customer revenue is just an expensive way to lose money.
PrimeOak builds and rebuilds Shopify, Shopify Plus and headless storefronts around the unit economics first, then wraps them in design that reflects the brand. Every experimentation, retention and merchandising decision is wired to move margin, not just top-line.
01 — Business Problems We Fix
Where growth actually breaks.
PDPs don't answer buying objections — CVR is stuck.
Checkout is slow on mobile and hurts abandoned-cart rate.
No retention stack: repeat rate is embarrassing.
02 — What You Get
Everything you need, under one roof.
Shopify / Shopify Plus / Headless build
Distinctive PDPs designed around real objections.
PDP + PLP experimentation setup
Sub-2s mobile checkout that lifts CVR immediately.
Klaviyo + WhatsApp flows
Merchandising rules that push margin, not just volume.
Analytics + attribution dashboard
Klaviyo + WhatsApp retention wired for repeat purchase.
03 — Our Process
A clear path from brief to growth.
01
Store Audit
Analytics, funnel, PDP, checkout and retention review.
02
Rebuild
Theme or headless build with experimentation ready.
03
Launch
Migration, redirects, catalog + tracking cutover.
04
Scale
Weekly PDP tests, retention flows and AOV levers.
PDPs and PLPs that answer real objections
Most PDPs are built by product managers writing to themselves. We rewrite them by watching real customers scroll — the objections that stop them (fit, materials, delivery, returns) get answered in the order they appear.
Bundles, quantity discounts and post-purchase upsells are woven into the flow, not bolted on. Result: higher AOV without discounting.
Retention stack is the store
Repeat purchase rate is the single biggest lever in ecommerce, and it's mostly ignored. We ship every store with Klaviyo + WhatsApp flows for browse abandonment, cart abandonment, welcome, replenishment, VIP and win-back — segmented by purchase behaviour.
A well-run retention stack alone often lifts 90-day LTV by 30–60%.
04 — FAQ
Questions, answered.
Shopify or headless?+
Shopify for most brands; headless when you need custom UX or hit Shopify's limits.
Do you migrate from other platforms?+
Yes — WooCommerce, Magento, BigCommerce migrations with SEO preserved.
Shopify or headless?+
Shopify covers 90% of DTC brands beautifully. Go headless only when you need custom PDP UX, complex catalog logic or the theme layer is holding you back.
Can you migrate from WooCommerce or Magento?+
Yes — full catalog, customer, order and SEO migration with 301 redirects mapped so you don't lose rankings.
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