New team, blank account — nobody wants to touch it.
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Campaign Setup
Structured campaign setup on Meta and Google — tracking, audiences, creatives, naming conventions and QA — from a blank account to first live spend.
"Ad accounts live and spending in 48 hours — done right."
Start a projectThe first 30 days of a new ad account decide the next 12 months. Poor account structure, mistracked events, and audience seeding on the wrong data will cost you months of Smart Bidding learning — and thousands of rupees of budget on the way.
PrimeOak's campaign setup service builds accounts the way a senior media buyer would if they were the client. Everything is structured for the specific ROAS/CAC target, not a generic best-practice template.
01 — Business Problems We Fix
Where growth actually breaks.
Previous setup was a mess of duplicated campaigns.
Tracking and conversions are unreliable — decisions are guesses.
No naming convention — reporting is impossible.
02 — What You Get
Everything you need, under one roof.
Fully configured Meta + Google account
Clean account structure your team can operate for years.
Conversion + audience setup
Reliable tracking and conversion mapping from day one.
Campaign structure + naming convention
Naming conventions that make reporting actually work.
Launch handover doc
Live spend within 48 hours of kickoff.
03 — Our Process
A clear path from brief to growth.
01
Discovery
Objectives, offers, audiences, geographies.
02
Structure
Campaign hierarchy, naming, tracking.
03
Assets
Creative uploads, copy variants, links.
04
Launch
Go live, monitor delivery, hand over.
Account structure is strategy
Campaign, ad set and ad naming; audience layering; pixel and Conversions API events; catalog structure; bidding strategy; budget allocation — every decision here compounds. We set it up so it scales past ₹10L/month without needing a rebuild.
For DTC we default to consolidated CBO with clear creative testing lanes. For B2B, we lean into offline conversion imports and Smart Bidding on qualified leads, not raw form fills.
Tracking that Smart Bidding can actually trust
GA4, Meta Pixel, Conversions API, Google Ads tag, enhanced conversions, offline import for B2B, deduplication across sources. If the numbers in Ads Manager don't match the numbers in Shopify/CRM within 5%, we don't consider setup complete.
That single discipline — clean tracking — is why our accounts scale faster than most.
04 — FAQ
Questions, answered.
Is this a one-time engagement?+
Yes — one-time setup. Ongoing management is a separate performance engagement.
What if we already have accounts?+
We audit, restructure and relaunch in-place — no migration needed.
Can you fix a broken existing account instead of starting fresh?+
Usually yes — a rebuild inside the same account preserves trust and historic conversion data. Full account restart only if the current setup is unrecoverable.
How long does setup take?+
1–2 weeks including tracking QA and first-campaign launch.
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