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Rangat Official — Kavi Sammelan Platform
Client — Rangat Official
Challenge
A growing shayari and mushaira community with a passionate audience but no digital home to showcase poets, host events and grow the movement online. Bookings happened over scattered DMs; there was no way for a new brand or organiser to discover Rangat's roster.
Approach
We designed and built rangatofficial.com — a cinematic, dark-mode brand site built around three jobs: introduce the roster of poets, tell the story of the movement, and open a clean funnel for anyone who wants to host a mehfil.
Execution
How the work actually shipped.
- Positioning workshop with the founding team to sharpen the story.
- Cinematic dark-mode identity that mirrors the mehfil atmosphere.
- Poet profile system with 8+ featured artists and event journeys.
- Join Mehfil booking funnel with structured enquiry capture.
- SEO structure, Open Graph, sitemap and performance optimisation.
Outcome
Live at rangatofficial.com. Serves as the movement's digital anchor for poets, hosts and press.
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