All Case Studies
Performance Marketing · In-House Experience
D2C Growth Campaigns
Client — D2C brand teams (in-house)
Challenge
Scaling paid acquisition without ballooning CAC across Meta and Google inventory, with unstable creative pipelines and iOS 14 attribution damage.
Approach
Built repeatable audience frameworks, structured creative testing pipelines and daily optimisation loops embedded inside an in-house marketing team.
Execution
How the work actually shipped.
- Weekly creative testing matrix across statics, UGC and motion.
- Structured audience frameworks by intent stage.
- Server-side conversion tracking and blended attribution.
- Daily optimisation rituals with weekly business reviews.
Outcome
Lower CPL, steadier ROAS and a creative pipeline that scaled without breaking under new team members.
Technologies
Meta AdsGoogle AdsGA4Server-side GTMKlaviyo