Current logo doesn't scale down to app icons.
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Logo Design
Custom logo systems — wordmarks, monograms, symbols and lockups — designed for legibility, scale and long-term brand equity.
"Marks built to survive twenty years of taste change."
Start a projectA great logo is the most compressed form of your brand — one mark that has to work on a favicon, an outdoor billboard, a Slack avatar and a business card. Design it for the smallest use case first and it'll survive the largest.
PrimeOak treats logo design as a strategic exercise, not a visual one: understand the brand, understand where it'll live, then design the mark that's the most memorable and functional across those uses.
01 — Business Problems We Fix
Where growth actually breaks.
Trademark clash risk with something too generic.
No lockups — every partner uses it differently.
Logo trend-chased in 2020, now feels dated.
02 — What You Get
Everything you need, under one roof.
3 initial directions with rationale
Logo system that works from favicon to billboard.
Final logo system
Trademark screened marks for confident adoption.
All lockups and file formats
Lockups for every use case delivered upfront.
Basic usage guidelines
Design language that ages well, not trend-locked.
03 — Our Process
A clear path from brief to growth.
01
Brief
Category, personality and use-case audit.
02
Explore
3 distinct directions with rationale.
03
Refine
Iterate on one chosen direction.
04
Deliver
Full logo pack + lockups + guidelines.
Marks that stand for something
Every strong logo carries an idea — Nike's motion, Amazon's arrow, Apple's bite. We work with clients to find the equivalent conceptual anchor for their brand before sketching. Marks with meaning become memorable; marks without meaning become noise.
We deliver 2–3 fully explored directions with rationale, not 50 template variations with none.
Application matters as much as design
Full lockup, monogram, favicon, dark mode, animated variant, use-case-specific versions. Colour and monochrome. Minimum size guidelines. All shipped in a working file structure your team can use immediately.
Trademark search available as an add-on — worth it before you commit.
04 — FAQ
Questions, answered.
Do you register the trademark?+
We flag conflicts; formal registration goes through your IP counsel.
How many rounds of revisions?+
Two structured revision rounds are standard — more available if scope needs it.
How many revisions?+
Two structured revision rounds on the chosen direction. Beyond that we're chasing preference, not solving problems.
Can you rework an existing logo?+
Yes — logo evolution (refresh the marks that still work, fix what doesn't) is often more valuable than full redesign for established brands.
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